All three versions consist only in uppercase with alternate letters in the lowercase and a set of special ligatures.
The design started in 2000 as a display type with the design of the Morgan Tower, to which more two display versions were added Morgan Poster and Morgan Big - all together the make our: FTF Morgan Display Kit 1. For me it’s one typeface with different versions with deliberate and visible differences according to the propose to which each version was created. The Morgan Project can be considered a big type family with ‘many styles’ or a set of different types that match with each other. Condell is highly recommended for the following products groups: cleansers, dish soaps, toothpastes, all sorts of personal hygiene products (shampoos, soaps.), industrial cleanser products and also for products which refer to its softness, volatility and smoothness. Condell can be said the ideal typography for connoting the corporation and brand identity, because of its high readability especially its “eatable” forms, who collects images of food, are easily adaptable to food industry. This means that Condell’s high readability doesn’t change and its original personality and idiosyncrasy as well. Condell’s endings and organic strokes haven’t been conceived in a structural way but stylistically. Unlike its Poster version, with its excessive and eccentric forms, Condell Bio tries to adapt itself to a monolinear shape, but conserving at the same time the organic character of its forms and endings.In this way Condell Bio is able to expanse its typographical use fields to a vaster scale. Condell Bio is part of the bigger Condell family: a project that involves series of typographies and whose early conception and development began in 2006.
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